It started with Hagen-Daas, with their new "Five" ice cream. The ice cream only has five ingredients, giving a feeling of being pure and more natural. I bought into the hype and it is pretty good ice cream (although Breyers also has about five natural ingredients and is quite a bit less expensive. And can you really get any better than Breyers Vanilla? No, no you can't.)
And then today I see that Pillsbury is jumping on the bandwagon, with their premium ready-to-bake cookies. They also have about five ingredients, but beware - the five main ingredients are bolded in the ingredients section and each are followed by several ingredients in parentheses. Which brings their total ingredients up to about twelve. But they tout all natural ingredients, no high-fructose corn syrup and all natural flavors.
I've seen this same trend in Starbucks and, to a certain degree, at McDonalds. There seems to be a move away from all those ingredients you can't name and to something more natural.
I guess this is good- people know that all those added ingredients can't be good and aren't found in natural foods. People want to eat healthier. People want to get back to basics - not only with their finances but with their food, too.
Of course, nothing can beat the real thing you make in your kitchen. No preservatives, no MSG, no corn syrup. All ingredients found in nature.
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