What I learned in France

Scott and I spent a week in glorious France, starting our trip in Paris, driving through Provence and finishing along the Riviera. It was a wonderful week and it was fun to see other areas of France besides just Paris.

This is what I learned while I was there:

French women don't eat. This is actually a hypothesis I've had for some time and I test it out each time I visit France. So far, I haven't found one instance that refutes this statement and I chalk it up to caffeine and cigarettes. Both of these are appetite suppressants and both of these are the only things close to eating I've seen French women do. This, I believe, is their secret. I've seen plenty of women in France eat; they just aren't French.

55% of Philip Morris sales must come from France. Everyone in France smokes and they all smoke Marlboros. We saw a few 14 year olds smoking, too. This supports my argument above.

You can spot an American a mile away. It doesn't matter how they are dressed, you just know they are American. I can't figure it out...someone can look French on the outside -wearing the right clothes and shoes - and even be speaking French. But you just know they are American (confirmed when they switch to English). I don't know if it's in the way we talk or in the way we walk, but Americans are easy to spot.

France has a roadway hierarchy: Mopeds, people, cars. With mopeds being on top. They can squeeze between traffic, cut you off, run over a person. It doesn't matter. They are the supreme being.

France is beautiful in the fall. The weather was gorgeous. The vineyards were blazing. The wine was tasty. I can't imagine a better time to visit an already beautiful country.

Whopper Virgins

I came across this Burger King ad and loved it. The premise is that you can never really have a true, blinded taste test because everyone is influenced partly by brand, or has tasted one or the other burgers before. But what if you found people who had never heard of McDonald's or Burger King or the Whopper or the Big Mac? Which would they prefer? Of course, I'm not sure how accurate the tast test would be, given that hamburgers and beef are so outside of these people's cultural sphere.

This was done by Crispin Porter + Bogusky. It’s a little market research, a little ethnography, a little advertising and a lot of American domination of other cultures. After all, if everyone in the world hasn’t eaten a Whopper or Big Mac, then the terrorists have won.

It’s pretty interesting all around…