Save the Turtles

Like many states, North Carolina allows motorists to choose special-issue license plates. Perhaps you'd like to proudly display you're a Purple Heart recipient. North Carolina has a license plate for you. Or maybe you're a proud UNC-Chapel Hill fan. For a mere $49.95 a year, you can wear a tar heel on your license plate. (Yuck).

I came across one just the other day - Save the Turtles. While thinking about this great cause and what I could do to help save the turtles, I thought back to some international friends that went to school with me. Among the many cultural quirks they experienced in America, one of the most amusing to them was the obsession Americans have with their causes. We seem to have an organization for anything you can think of - Race for the Cure (breast cancer), March of Dimes (premature births), PETA (anti-fur), Pro-Life, Pro-Choice, Greenpeace, Cropwalk, Autism Speaks...the list can go on and on. So why so many causes and why does this appear to be somewhat unique to us Americans?

Perhaps having passion for a cause, and rallying others around it, is part of the human condition. How that manifests itself may be more a factor of environment. The Taliban has passion for a cause and rallies others around this cause. In history, the same was true for the Crusades. Maybe in America, where the government is stable, people have disposable resources and people are relatively happy, we find other causes to get involved in. We could rally around religion or politics, as you find in other countries, but since we are relatively happy in our current state, we don't want to tip the balance too far. So we get more granular. More, well, frivilous. And our passion and causes get more and more segmented.

Which brings us back to the turtles.

I would like to save the turtles. I really would. But how can I save the turtles? And what am I saving them from? And why stop at turtles? I would like to save the dolphins, the oceans. The air, the unborn babies (yes, I said it. So what? I'm a little bit country, a little bit rock 'n roll), the rainforests, the poor. Basically, I would like to save the world. Can I get that on my North Carolina license plate?

I suspect we're saving the world from one another, from ourselves. If that's the case, then our cause seems fruitless and much too large for any one person (or even a big group of us) to tackle. Maybe that's why we segment: if we can find a group of people that feels passionately about turtles, then maybe we can help save just one piece of our planet. Maybe it's more than just belonging to a group, giving money, and getting others to believe in your cause. Maybe it starts with each one of us, for us to save the turtles, the babies, the world, from ourselves. Little things we could do everyday to make a small difference. Between a campaign of one and a campaign of many, perhaps we can save the world.

That would be a cool license plate.