I love advertising. And when I come across a particularly genius idea, I feel compelled to pass it along to others.
This is a viral movement by Wendy's. You may have seen the "meatatarian" commercials promoting The Baconator. If you go to meatatariansunite, you sign up to become part of the movement and receive a coupon for a Baconator. Pretty ingenious, I think. You get people talking and then you give them something free for the effort.
The commercial is pretty funny, too, and totally appeals to their main target market - guys who like to eat meat (I guess that's redundant, huh?).
Crazy Lettuce
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