You've come a long way, baby...maybe

Two of these Tab commercials are from the 70s, one if from the 80s. My first thought when I saw these was "Wow." It's hard to imagine that, at one point in time, this type of advertising was acceptable. In one sense, we (women) really have come a long way in changing what is acceptable and what is important to us.

But have we? Or is this type of sexism just hidden under the guise of political correctness? And what have we traded to get here? Do we as women still fantasize about being a mindsticker? Sure, many of us exercise and diet to be healthier and feel better, but how many do that purely for the health factor? Deep down many of us do it to be noticed by the opposite sex. It's all around us - we see women shaking their booties in rap videos and even drunken girls in bars doing things to get male attention. And just look at how "shape" obsessed we are...these commercial models in the 70s and 80s were considered sexy and shapely. Today, they would be characterized as "plus-size" models.

While these may at first seem a bit appalling (as they should), perhaps, under the surface, not much has really changed since then.