One very very lonely calorie

I'm not sure how I feel about this series of ads by BBDO, Dusseldorf. They are the new ads for Pepsi Max, which only has one calorie. Granted, these are ads that will, presumably, be placed in another country, but I still think they are in poor taste. I like the art and editorial aspect of them, but it doesn't quite seem fitting for a company that is trying to sell a brand. Seeing them in a high-end gallery somewhere, yes. On a billboard or in a magazine, no.


In short, these ads seem in poor taste. I'm surprised that Pepsi corporate didn't nix these right away.

To see the full series, click here.