I came across this Burger King ad and loved it. The premise is that you can never really have a true, blinded taste test because everyone is influenced partly by brand, or has tasted one or the other burgers before. But what if you found people who had never heard of McDonald's or Burger King or the Whopper or the Big Mac? Which would they prefer? Of course, I'm not sure how accurate the tast test would be, given that hamburgers and beef are so outside of these people's cultural sphere.
This was done by Crispin Porter + Bogusky. It’s a little market research, a little ethnography, a little advertising and a lot of American domination of other cultures. After all, if everyone in the world hasn’t eaten a Whopper or Big Mac, then the terrorists have won.
It’s pretty interesting all around…
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